Walk into Voo Store in Berlin, and you’ll see Nike sit peacefully beside Alexander McQueen and Carven. Didn’t cop an invite to J.W. Anderson’s show? No need, just live stream it on Grindr. Watch Gosha’s AW16 collection and you’ll see the 6ft Italian stallions replaced with 14-year-old misfits sporting awkwardly high sweatpants and dishevelled ’90s punk-rock attire.
The industry is in a weird place right now, as it slowly irons out the kinks of a century-old business model and makes alterations to satisfy ‘see now, want now’ audiences. While the internet does, of course, bare some responsibility for the much-needed revolution, artistic brains from within some of fashion’s powerful names are re-writing the fashion bible and bringing the industry up to speed with creativity and innovation.
Each bringing with them unique experiences, cultural upbringings and visions, here are the guys rejuvenating the runways with functionality and imagination for the people that matter most: the street.